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Behind The Scenes


Here at Acerbia Corp there are some decisions that the readership are not aware of. Marketing decisions are made by the marketing department and their strategy is usually kept top secret until the final reveal. Sometimes it works and sometimes we all cock our heads and go "huh?" (see the most recent beetroot-pink kitten ads in the London Underground for example, none of us were consulted on that one)

Writing decisions are usually led by me, as head writer and the content assignments are staffed out as appropriate. William handles the cutesy ones where little furry animals are involved, Abigail takes care of all ordinance and military hardware thanks to her ties with Jane's. Roger and Crespin can usually be relied upon to bring the funny, although there was the dark patch over the summer of 2003 where they didn't have a funny bone between them and I came so close to firing them both.

Some decisions are made by consensus, some are made out of necessity. Design changes are led by the aesthetics department and as majority shareholder I have power of veto. You should have seen the color schemes that were being proposed before this most recent change, Andy Shepherd and his crew were trying to work in the ultraviolet and infrared spectrums without taking into account that current day monitors can't display them.

And of course there's the executive producer and main source of funds behind the whole endeavour; Lewis Rothschild, who keeps us afloat with donations from his family fortune and hasn't once tried to stage a hostile takeover during a boardmeeting. No, he's tried it six times. Powermongering dwarf. Still he brings the magic when we need the spiritual boost.

So it seems pretty strange, when I have all these other people involved that when I'm looking for inspiration not one of them is anywhere to be found and I'm sitting here on my own in front of a blinking cursor, cursing.

An interesting footnote that I feel I ought to include; due to the unique way in which Acerbia is funded, when you read the posts on the .com site you don't get any of the advertising. When you read a syndicated piece though the adverts actually add 25% more reading time to the whole piece so it takes longer to read.

Nov.14.2006