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Wipeout
The current advertising campaign for Wipeout Fusion uses a pretty clever trick to catch the public's eye; the game has been marketed as if the product were real instead of virtual. TV commercials with Japanese businessmen telling us that this dangerous and illegal sport is now available to the public. In the London Underground however public service posters have been put up using this image and a brief explanation of the impending urban modification plans to accomodate the new track being built.
Obviously there is no track being made, its just to get kids excited about the game. But kids and teenagers aren't the only ones on the Tube. At my nearest station as I was waiting for a train I saw an old couple standing, staring at the image, reading the text and shaking their heads.
So I have to wonder if the next time they saw their children and grandchildren if they mentioned this eye-sore track being built across London, and the noise pollution and the dangers of one of those atomic-powered anti-grav new-fangled vehicules driving off the edge of the track.
It wasn't marketed for anyone over thirty, but thats who's seeing it.
Mar. 3.2002